虚拟导览
Social Media Co-creation Activities among Elderly Consumers: An Innovation Resistance Perspective
Senior Professor Dr Ooi Keng Boon, Associate Professor Dr Cham Tat Huei, Professor Dr Garry Tan Wei Han and Assistant Professor Dr Eugene Aw Cheng Xi |UCSI Graduate Business School
Received Best Paper Award for their research entitled, "Social Media Co-creation Activities among Elderly Consumers: An Innovation Resistance Perspective" which was presented in the International Conference on Information Systems and Intelligent Applications (ICISIA 2022) on 1 & 2 July 2022.
