虚拟导览
HOW DO SOCIAL MEDIA INFLUENCERS INSPIRE CONSUMERS' PURCHASE DECISIONS? THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS
Assistant Professor Dr Irfan Hameed |Faculty of Business & Management
Published a paper entitled, "How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships." on International Journal of Consumer Studies, indexed to Scopus (Q1), ABDC (A category), WoS (Impact Factor: 7.096).
