Reviving the Intention of Brand Loyalty: The Role of Social Media Addiction and Other Determinants Within the Technology Acceptance Model (TAM)

Submitted by gohbc on Thu, 2019-01-03 13:58

Research Department:

Centre of Excellence for Research, Value Innovation and Entrepreneurship (CERVIE)

Faculty of Hospitality and Tourism Management

Research type:

Staff

Research Campus:

吉隆坡校区

Research URL:

https://www.researchgate.net/publication/323014931_Reviving_the_Intention_of_Brand_Loyalty_The_Role_of_Social_Media_Addiction_and_Other_Determinants_Within_the_Technology_Acceptance_Model_TAM

Research Author APA format:

Neging, P., Kasa, M., & Neging, M. Reviving the Intention of Brand Loyalty: The Role of Social Media Addiction and Other Determinants Within the Technology Acceptance Model (TAM).

Research Author:

Mark Edmund Kasa

Research Year:

2017

Research Field Category:

礼待与旅游