Consumers’ value assessment on location-based service application as a mobile marketing tool https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2940061

Submitted by gohbc on Thu, 2019-01-03 14:42

Research Department:

Research type:

Staff

Research Campus:

Research URL:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2940061

Research Author APA format:

Attahiru Gana, M., Thomas, T., & Hussain, K. (2016). Consumers’ value assessment on location-based service application as a mobile marketing tool.

Research Author:

Kashif Hussain

Research Year:

2016

Research Field Category: