虚拟导览
概述
UCSI大学的战略传播硕士课程旨在培养具备应用战略传播、数码传播和营销传播理论知识的硕士毕业生，以卓越能力解决该领域的复杂问题。
此战略传播硕士课程专注于研究政府、非政府组织和企业部门的传播沟通体制架构，尤其是在与数码化和全球化相关变化背景下的传播战略。特别地，课程将研究组织内部和外部的战略沟通方式; 以及战略式沟通如何有助于塑造组织内部和组织间与领导力相关的话语和实践。
Academic Requirements
- A bachelor’s degree with minimum CGPA of 2.75 or equivalent, as accepted by the HEP Senate
or - A bachelor’s degree or equivalent with minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to rigorous internal assessment
or - A bachelor’s degree or equivalent not meeting CGPA of 2.50, can be accepted subject to a minimum of 5 years working experience in relevant field
Candidates without a Bachelor's degree OR qualification in the related strategic communication fields OR with a minimum of 5 years relevant working experience must take these two out of three bridging courses, as stipulated by the MQA:
- Introduction to Mass Communication
- Introduction to Public Relations
- Brand Communication
English Language Requirements
International Students
As is the medium of instruction for all postgraduate programmes at UCSI University is the English Language, applicants must meet one of the following requirements to gain admission:
CEFR
Mid B2MUET
4.0IELTS
6.0TOEFL IBT
60TOEFL (Online)
8.5Pearson Test of English
59Cambridge B1, B2, C1, C2, Linguaskill Online
169Cambridge OET
250Certified Intensive English Programme (CIEP) by ELS
109- Theories and Concepts in Media and Communications
- Methods of Research in Media & Communications
- Critical Approaches to Strategic Communications
- Corporate Communications
- Statistics in Strategic comm
- Big Data Analytics
- Crisis Communication
- Strategic Communication in Practice: Professional Perspectives
- Social Media Marketing Strategies
此课程旨在满足各领域的寻求更高职业成就在职者的需求，同时也满足企业对沟通与传播战略的需求。时下企业要求管理人员进行战略性沟通，利用互联网技术获取知识和软技能，以培养批判性思维能力。
欲成为成功的组织，有效的战略沟通是必不可少的。因此，通过掌握战略沟通相关知识，将使组织管理和资讯在层次结构中，或各个层次间更顺畅地流动。
本国学生
总费用约：
(without bridging course)
RM 35,980
(with bridging course)
RM 38,080
国际学生
总费用约：
(without bridging course)
RM 59,162
(with bridging course)
RM 61,706
注：
- 此为预估费用，因各国签证处理费和行政费而异。请向各国升学顾问咨询有关费用明细。
- 根据马来西亚政府税务条例，自2025年7月1日起，非马来西亚公民须缴纳6%的服务税。
