虚拟导览
概述
工商管理硕士(蓝海策略)课程旨在促进商界人士和专业人士的人才发展。课程以蓝海策略为重点，通过价值创新实现市场差异化，规避竞争。
本课程旨在培养和赋权未来领导者和管理者，他们将在市场上产生重大影响。课程为学习者提供全面的商业观点，使他们具备超越竞争和创造无竞争市场空间的知识和技能。
课程的目的在于为学习者提供在广泛商业环境（包括中小型企业、跨国公司、初创企业和公共部门等）取得成功的基本要素。
Academic Requirements
i. A bachelor’s degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate; or
ii. A bachelor’s degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.5, can be accepted subject to rigorous internal assessment.
iii. Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on (i) to (ii).
English Language Requirements
- IELTS minimum Band 6.0
- TOEFL (Internet-based) minimum 60
- Cambridge English Qualification and Test minimum score of 169
- Pearson Test of English minimum score 59
- MUET minimum Band 4
- Marketing Management
- Leadership
- Blue Ocean Strategy
- Business Accounting for Decision Making
- Research Design and Analysis
- Business Communication and Negotiation
- Economies for Strategic Planning
- Blue Ocean Strategy Consulting Practice
- Corporate Strategic Management
- Applied Blue Ocean Case Study
- Consumer Behaviour
- Financial Management and Policy
- Entrepreneurship
- Human Resource Management
- 业务发展顾问
- 创新经理
- 市场研究分析师
- 企业家
- 战略规划师
- 战略营销经理
