虚拟导览
概述
工商管理硕士(蓝海策略)课程旨在促进商界人士和专业人士的人才发展。课程以蓝海策略为重点，通过价值创新实现市场差异化，规避竞争。
本课程旨在培养和赋权未来领导者和管理者，他们将在市场上产生重大影响。课程为学习者提供全面的商业观点，使他们具备超越竞争和创造无竞争市场空间的知识和技能。
课程的目的在于为学习者提供在广泛商业环境（包括中小型企业、跨国公司、初创企业和公共部门等）取得成功的基本要素。
Academic Requirements
i. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; OR
ii. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting the CGPA of 2.50 can be accepted, subject to a rigorous internal assessment****; OR
iii. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience*****, subject to a rigorous internal assessment****; OR
iv. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses******; OR
v. Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.
English Language Requirements
- IELTS Academic minimum Band 6.0
- TOEFL iBT minimum 4
- Cambridge English Qualification and Test minimum score of 169
- Pearson Test of English minimum score 59
- MUET minimum Band 4
- Certified Intensive English Programme (CIEP) by ELS minimum score of 109
- Marketing Management
- Leadership
- Blue Ocean Strategy
- Business Accounting for Decision Making
- Research Design and Analysis
- Business Communication and Negotiation
- Economies for Strategic Planning
- Blue Ocean Strategy Consulting Practice
- Corporate Strategic Management
- Applied Blue Ocean Case Study
- Consumer Behaviour
- Financial Management and Policy
- Entrepreneurship
- Human Resource Management
- 业务发展顾问
- 创新经理
- 市场研究分析师
- 企业家
- 战略规划师
- 战略营销经理
本国学生
总费用约：
(without bridging course)
RM 28,910
(with bridging course)
RM 32,390
国际学生
总费用约：
(without bridging course)
RM 52,513
(with bridging course)
RM 56,202
注：
- 此为预估费用，因各国签证处理费和行政费而异。请向各国升学顾问咨询有关费用明细。
- 根据马来西亚政府税务条例，自2025年7月1日起，非马来西亚公民须缴纳6%的服务税。
