虚拟导览
概述
活动管理文凭课程旨在让学生为复杂和高要求的活动行业挑战做好准备，以适应工业革命4. 0和可持续发展目标。此活动管理课程将帮助学生具备活动学科的综合适用知识和技能，这对他们未来的职业生涯发展至关重要。学生将学习如何开发和交付成功的活动，其课程重点是可持续的活动管理和技术驱动的运营模式。学生还将学习传播学、企业家精神、市场营销、金融、风险管理、活动技术、人力资源和商业活动管理等相关课程。
关于本课程
评估
课程作业和笔试各占比例。本课程通过各种教学和实践技巧，为学生提供相关的、有趣的、刺激的和实际的经验。课程采用不同的动态学习过程，如讲座、辅导课、团队项目、真实的系统开发、呈堂，及在大学讲师或行业专家监督下完成的独立项目。实践式学习是非常实用的教育模式。
入学要求
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'
Academic Requirements
SPM
Pass SPM with minimum 3 credits (C)
O-Level
Minimum 3 credits (C)
UEC
Pass UEC with minimum 3 credits (B)
Leisure related Certificate, SKM (MQF Level 3)
Pass Level 3 in related course
Polytechnic Certificates
Pass
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Note / Legend:
Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.
SPM Credit – 'A+' to 'C'O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'
English Language Requirements
For Local Students
MUET
Band 2SPM English
Grade B+UEC English Language
Grade A2TOEFL IBT
30-31IELTS
4.01119/O-Level/IGCSE
Grade CCambridge English Qualification Test / Linguaskill
140Pearson Test
36CEFR
B1 (with at least 2 skill at B1)For International Students
IELTS
4.0Cambridge English Qualifications and Tests
140TOEFL IBT
30-31Pearson Test of English
36MUET
Band 2CEFR
B1 (with at least 2 skill at B1)1119/O-Level/IGCSE
Grade C- In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
- Applicants who have an academic qualification from a higher learning institution which uses the English Language as a medium of instruction may be granted an exemption from the University English Language requirements.
课程大纲
Year 1
- Introduction to Management
- Introduction to Tourism and Hospitality Industry
- Fundamentals of Marketing
- Event Design and Production
- Hospitality and Tourism Communications
- Responsible Events Management
- Fundamental of the Events Industry
- Customer Service in Hospitality and Tourism
- Cultural, Arts, and Festivals Management
- Introduction to Human Resource Management
- Special Interest Tourism
- Technology for Events
- Graphic Design and Photography
Year 2
- Integrated Marketing Communication for Events
- Business Events
- Event Risk Management
- Introduction to Accounting
- Cross Cultural Studies
- Community Services in Tourism Destination
- Entrepreneurship
- Managing Event Venues
- Public Relation for Events Industry
- Industry Placement
Elective (Choose One)
- Japanese, German, Mandarin, Korean, or French Language
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban)
For foreign students:
- Communication in Bahasa Melayu 2
(Bahasa Melayu Komunikasi 2)
U2
Learning Skills and Career Development
就业机会
• 活动执行
• 娱乐管理
• 展会销售管理
• 研讨会策划人
• 会议策划
• 人才管理
• 节庆策划
• 婚礼策划
• 活动协调员
• 企业活动策划
• 场地管理
• 社交媒体活动协调员
• 市场或传讯经理
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