虚拟导览
概述
市场营销学着重于迎合和满足客户的需求，这将有助于直接提高公司的盈利能力。学生将学习市场营销学的基础理论，并深入探讨市场营销流程、消费者行为、品牌管理和商务沟通学。完成课程后，毕业生将具备在令人振奋且充满活力的商业领域中，建立成功事业所需的知识和技能。
入学要求
Canadian Pre-University (CPU)
Singapore Cambridge general Cert of Education Advanced level, Singapore
Academic Requirements
UCSI Foundation Year
CGPA 2.0
STPM
2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
A-Level
Minimum 2 principals (D)
UEC
5 credits (B6) and pass (C8) in Mathematics and English
International Baccalaureate (IB)
Min score of 26/42 from 6 subjects
National Matriculation
CGPA 2.0
AUSMAT/ HSC/SACE/TEE/WACE
ATAR score 60% or Minimum 60% average in 5 subjects
High School Certificate
Min average of 60%
High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada
Min average of 60% in 6 subjects
Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)
Min average of 60% in 6 subjects
Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Min CGPA 2.0
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2IELTS
Band 5.5TOEFL iBT
46- If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
For International Students
IELTS
Band 5.5Cambridge English Qualifications and Tests
160TOEFL IBT
46Pearson Test of English
51- International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
课程大纲
Year 1
- Business Law
- Statistics and its Applications
- Fundamentals of Management
- Fundamentals of Marketing
- Microeconomics
- Organisational Behaviour
- Introductory Accounting
- Introduction to Marketing Communication
- Business Communication
- Macroeconomics
- Financial Management
Year 2
- Business Mathematics
- Sales Management
- Human Resource Management
- Internet in Practice
- Direct Marketing
- Marketing Processes
- Management Science
- Consumer Behaviour
- Business Research Methods
- Digital Marketing
- Business Information Systems
- Entrepreneurship
- Retail Management
- Co-Operative Placement 1
Year 3
- Marketing Research Project A
- Marketing Promotion
- Strategic Marketing
- Marketing Research Project B
- Strategic Management
- Services Marketing
- Current Issues in Marketing
- Co-Operative Placement 2
Electives
- International Business
- Strategic Information Systems Management
- Strategic Brand Management
- Business Intelligence using Big Data
- Logistics and Supply Chain Management
- Business Ethics in Ethical Decision Making
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
- Appreciation of Ethics and Civilisations
(Penghayatan Etika and Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
For foreign students:
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
就业机会
- 公共关系顾问
- 市场营销经理
- 企业品牌顾问
- 销售经理
- 零售经理
- 广告与宣传经理
费用
本国学生
总费用约：
RM 54,440
国际学生
总费用约：
RM 65,240
注：此为预估费用，因各国签证处理费和行政费而异。请向各国升学顾问咨询有关费用明细。
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