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大众传媒(荣誉)文学士

入学时间
一月、五月和九月
课程时长
3年
就读校区
吉隆坡校区
授课模式
全时制
批准代码
R2/321/6/0152; 01/2025
认证代码
A 4560


概述

在当今快速变化的世界,大众传媒荣誉文学士课程为学生提供大众传媒动力学的深入理解。它综合了理论,研究,实践和关键问题的知识对话,以培养和灌输学生在大众传媒领域实现和灌输领导才能。 

关于本课程

评估 

课程作业比例:60%,考试比例:40%

入学要求

Academic Requirements

STPM/A – Level

Minimum CGPA of 2.0

UEC

A minimum of 5Bs in 5 subjects including English, Students with score A2 below for English subject will need to take Basic English and English Foundation subject.

International Baccalaureate

Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer – Year 1)

National Matriculation

Minimum CGPA of 2.0

Australia Year 12

Minimum mark of 60%

Canadian Pre-U

Minimum mark of 60%

UCSI Foundation in Arts

Completed (minimum CGPA 2.0/4.0)

Diploma or equivalent

Completed (minimum CGPA 2.0/4.0)

Diploma in Media & Communication or equivalent

Completed (minimum CGPA 2.0/4.0

Diploma in Psychology

Completed (minimum CGPA 2.0/4.0)

English requirement has been changed to min entry requirement that is IELTS 5.0 and TOEFL 500 (programme standard page 25)

For international students:

In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.

FOUNDATION IN ARTS

Academic Requirements

SPM / O-Level

Minimum 5 credits including credit in English

UEC

Minimum 3 credits

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
 

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credits – 'A+' to 'C'
O-Level Credits – 'A' to 'C'
UEC Credits – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2

  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
IELTS
Band 5.0
Cambridge English Qualifications and Tests
154
TOEFL IBT
42
Pearson Test of English
47
MUET
Band 3

  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.

  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

  • International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
  • 课程大纲

    Year 1
    • Introduction to Mass Communication
    • Basic Photography
    • Visual Communication
    • Introduction to Public Speaking
    • Introduction to Video Production
    • Fundamentals of Management
    • Writing For Mass Communication
    • University Life (MPU-U2)
    • Co-operative Placement 1
    • Extra-curricular Learning Experience 1 (MPU - U4 )​

     

    Major Electives – Choose 3

    • Introduction to Advertising
    • Film Studies
    • Introduction to Public Relations
    • Introduction to Journalism
    • Fundamentals of Marketing​

     

    MPU (Compulsory Subjects) - Applicable for Local Students

    • Hubungan Etnik (MPU - U1)
    • TITAS (MPU - U1)
    • Bahasa Kebangsaan A
    • Religions in Malaysia (MPU - U3) 

     

    MPU (Compulsory Subjects) - Applicable for International Students

    • Malaysian Studies (MPU - U1)
    • Bahasa Melayu Komunikasi 3 (MPU - U1)
    • Religions in Malaysia (MPU - U3)
    Year 2

    Core Courses

    • Creative Content Development
    • Mass Communication Research 1
    • Design & Thinking
    • New Media Studies
    • Co-operative Placement 2
    • Extra-curricular Learning Experience 2 (MPU - U4)
    Year 3

    Core Courses

    • ​Media, Law & Ethics
    • Entrepreneurship
    • Alternative Voices and Issues in Mass Communication
    • Mass Communication Project
    • Mass Communication Research 2 
    • Cooperative Placement 3 
    • Extracurricular Learning Experience 3 (MPU - U4)​

     

    Free Elective - Choose 3

    • Video Editing
    • New Media Production and Strategies
    • Corporate Social Responsibility and Event Management 
    • Pop Culture 
    • Advertising Campaign
    • Introduction to Psychology
    • Organisational Behaviour 
    • Introduction to Political Science
    • Critical Issues
    • Future Directions, Future Casting
    • Thinking and Being

     

    Mass Communication Pathways – Choose One Pathway

    Pathways – (to be taken in Year 2 and Year 3)

    Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

    • Film Production
    • Film Appreciation 
    • Documentary Production
    • Directing and Aesthetics
    • Scriptwriting 
    • TV Production (CAPSTONE COURSE)

    Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

    Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)

    • Photojournalism
    • Editing
    • Feature Writing
    • New Media Journalism
    • Broadcast Journalism
    • Media Publishing for Print and New Media (CAPSTONE COURSE)

    Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
    • Creative Copywriting
    • Marketing Strategies
    • Brand Communication
    • Consumer Behavior
    • Media Planning & Management
    • Integrated Marketing Communication Campaign (CAPSTONE COURSE)
    General Courses (MPU) are compulsory for all students.
    U1
    For Malaysian students:
    1. Ethnic Relations
    2. Islamic Civilisation and Asian Civilisation
    For foreign students:
    1. Malaysian Studies
    2. Communication in Bahasa Melayu 3
    U2
    University life
    U3
    Malaysian Experiential Tourism
    U4
    Extra-curricular Learning Experience 1 to 3

    就业机会

    广播业、电影业、媒体业、广告业、公共关系/企业公关、新闻记者、新闻摄影和活动管理。

    学费

    本国学生

    总费用约:

    RM 69,770

    下载学费表

    国际学生

    总费用约:

    RM 82,830

    下载学费表

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