虚拟导览
概述
在当今快速变化的世界，大众传媒荣誉文学士课程为学生提供大众传媒动力学的深入理解。它综合了理论，研究，实践和关键问题的知识对话，以培养和灌输学生在大众传媒领域实现和灌输领导才能。
评估
课程作业比例：60%，考试比例：40%
Academic Requirements
STPM
Passed at least two (2) subjects with a minimum Grade C (GP 2.00) in any two (2) subjects
STAM
A minimum grade of Jayyid in STAM or its equivalent and credit in English at SPM / O-Level
A-Level or equivalent
A minimum of Grade D in any two (2) subjects in A-Level
UEC
A minimum of 5 credits B6 including English. Applicant without credit in English (UEC) but obtained credit in English (SPM) qualified for enrolment.
International Baccalaureate (IB)
A minimum score of 26/42 for six subjects (A minimum of Grade 4 for credit transfer – Year 1)
Matriculation
A minimum CGPA of 2.0 and credit in English at SPM or its equivalent
UCSI Foundation in Arts / Diploma / Advanced Diploma / Degree or Equivalent
A minimum CGPA of 2.0 and credit in English at SPM
Diploma in Media and Communication / Diploma in Psychology / Diploma in Early Childhood Education or equivalent
A minimum CGPA of 2.0
Australian Year 12 (AUSMAT / SACE / SAM / TEE / WACE / NTCE / NSW HSC)
A minimum mark of 60%
Canadian High/Secondary School Grade 12 or Canadian Pre-U/Matriculation
A minimum mark of 60%
For international students:
In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.
Note: The credit requirement in English at the SPM level can be waived if the said qualification includes English subject/s and its achievement is equivalent to or exceeds the credit requirement of the subject at the SPM level.
Academic Requirements
SPM / O-Level
Minimum 5 credits including credit in English
UEC
Minimum 3 credits
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
English Language Requirements
For Local Students
MUET
Band 3.5SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2TOEFL iBT
A minimum score of 42- In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
- *Exemption of English language requirement for entry using Diploma in Mass Communication
For International Students
IELTS Academic
Band 5.0Cambridge English Qualifications and Tests
154TOEFL IBT
40TOEFL (Online)
7.5Pearson Test of English
47CEFR
High B1MUET
Band 3.5- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.
- International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
- Exemption: International applicants may be exempted from the English language requirement if they originate from a country where English is an official language, or if they have graduated from an institution where the medium of instruction is English.
- Introduction to Mass Communication
- Basic Photography
- Visual Communication
- Introduction to Public Speaking
- Introduction to Video Production
- Fundamentals of Management
- Writing For Mass Communication
- University Life (MPU-U2)
- Co-operative Placement 1
- Extra-curricular Learning Experience 1 (MPU - U4 )
Major Electives – Choose 3
- Introduction to Advertising
- Film Studies
- Introduction to Public Relations
- Introduction to Journalism
- Fundamentals of Marketing
Core Courses
- Creative Content Development
- Mass Communication Research 1
- Design & Thinking
- New Media Studies
- Co-operative Placement 2
- Extra-curricular Learning Experience 2 (MPU - U4)
Core Courses
- Media, Law & Ethics
- Entrepreneurship
- Alternative Voices and Issues in Mass Communication
- Mass Communication Project
- Mass Communication Research 2
- Cooperative Placement 3
- Extracurricular Learning Experience 3 (MPU - U4)
Free Elective - Choose 3
- Video Editing
- New Media Production and Strategies
- Corporate Social Responsibility and Event Management
- Popular Culture
- Advertising Campaign
- Introduction to Psychology
- Organisational Behaviour
- Introduction to Political Science
- Critical Issues in the Contemporary World
- Future Directions, Future Casting
- Thinking and Being
Mass Communication Pathways – Choose One Pathway
Pathways – (to be taken in Year 2 and Year 3)
Film & Television – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Film Production
- Film Appreciation
- Documentary Production
- Directing and Aesthetics
- Scriptwriting
- TV Production (CAPSTONE COURSE)
Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)
Journalism – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Photojournalism
- Editing
- Feature Writing
- New Media Journalism
- Broadcast Journalism
- Media Publishing for Print and New Media (CAPSTONE COURSE)
Marketing Communications – Pathway Courses – (Students are required to take all 6 courses including capstone course+1 additional course from other pathway)
- Creative Copywriting
- Marketing Strategies
- Brand Communication
- Consumer Behavior
- Media Planning & Management
- Integrated Marketing Communication Campaign (CAPSTONE COURSE)
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
- 广播
- 电影
- 媒体
- 广告
- 公共关系/企业传播
- 新闻从业
- 活动管理
- 新闻摄影
- 记者
- 广告项目经理/主管
- 时尚摄影师
- 电影导演
- 电视记者
- 演说家
- 出版业
- 作家
- 公共关系专家
- 外交部门官员
- 品牌管理
- 编辑
- 研究人员
- 企业社会责任主任
- 广播经理
- 创意总监
- 新闻播音员
本国学生
总费用约：
RM 76,240
国际学生
总费用约：
RM 96,906
注：
- 此为预估费用，因各国签证处理费和行政费而异。请向各国升学顾问咨询有关费用明细。
- 根据马来西亚政府税务条例，自2025年7月1日起，非马来西亚公民须缴纳6%的服务税。
