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市场行销(荣誉)文学士

入学时间
一月、五月和九月
课程时长
3年(每学期14周;每个小学期7周)
就读校区
吉隆坡校区
授课模式
全时制
批准代码
R2/342/6/0082, 06/2024
认证代码
A 9513


概述

本课程通过各种创新的教学方法,为学生提供市场行销和商务的基本知识和职业技能。评估方式包括考试、专题项目和作业的结合,包括最后一学年的个人毕业论文。

全面且深入的课程模块,加上实际的案例研究和相关商业组织背景,为本课程增加了额外的价值。与重点企业伙伴合作的企业实习,亦为学生提供了极好的学习体验平台,让他们不仅累积行业运作经验,更能扩阔视野,并实践所学习到的理论知识。

入学要求

Academic Requirements

​UCSI Foundation year

Pass, with a minimum CGPA of 2.0

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level

​A-Level

Minimum 2 principals (D)

​UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

​National Matriculation

Minimum CGPA of 2.0

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis


Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Academic Requirements

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Note:

The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2
IELTS
Band 5.5
TOEFL iBT
46

  • If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
IELTS
Band 5.5
Cambridge English Qualifications and Tests
160
TOEFL IBT
46
Pearson Test of English
51

  • International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).

  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

课程大纲

Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E-Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modelling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

就业机会

我们的毕业生拥有广泛的职业选择,如下: 

  • 市场部经理
  • 企业品牌部顾问
  • 业务发展部经理
  • 销售部经理
  • 零售部经理
  • 广告及宣传部经理
  • 顾问
  • 公关部顾问

学费

本国学生

总费用约:

RM 69,620

下载学费表

国际学生

总费用约:

RM 79,900

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