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时装设计与市场营销(荣誉)文学士

入学时间
一月、五月和九月
课程时长
3年
就读校区
吉隆坡校区
授课模式
全时制
批准代码
R2/214/6/0066; 04/2023
认证代码
A 8551


概述

现代时尚产业已超越了它在传统上的生活联系。风格、文化和自我表现,都透过时装在日常生活的各个方面占据主导地位。如今时装业也对战略规划、创新、更好的产品设计和创新的营销理念有更多要求,并对交付速度、生产质量和设计创意寄予很高的期望。市场敏感度,时尚趋势预测、基本的商业和营销管理,都是在时尚的必备技能,以时刻保持时尚新鲜度、活力,并处于时尚尖端。透过本课程,学生获得适当的培训以满足业界对时装设计人才的要求,学生将体验时尚设计世界的实际工作模式,无论是设计概念、制造、品牌经营、营销策略或最终产品质量。

关于本课程

课程详情 
本课程结合75%的实践技能如服装设计、插图、纺织面料、纸样剪裁和成衣结构,以及25%的市场营销技能。本课程旨在于使得学生体验原始设计的理念和使其具备市场资讯的技能。他们将具备能力与所认定的市场进行沟通、品牌管理以及专注于他们本身的设计风格。最终将得以在时尚界谋求更多的职业发展机会。

服装设计与市场营销荣誉文学士课程将培训一个多才多艺的时尚专家:

  • 懂得应用逻辑性、批判性和创造性的思维解决一系列所面对的问题
  • 致力于道德行为和社会责任
  • 有效地沟通交流
  • 对职业开拓国际视角
  • 展示一个全面性实践、战略和操作的理解

评估

服装系的学生将会参与创立自己的品牌时装,这包括了研究、设计、图纹、布料采购、生产、品牌推广和促销。这最终完成的作品将会在他们的年终毕业典礼上给展现出来供大众鉴赏。届时,时尚界的知名人士将受邀出席,以鉴赏学生的作品,同时也为学生未来的职业生涯铺路。

入学要求

Academic Requirements

STPM / A-Level

Minimum 2 principals

UEC

Minimum 5 credits

International Baccalaureate

Minimum score of 26/42 points from 6 subjects

National Matriculation

Minimum CGPA of 2.0

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum Average 60%

UCSI Foundation

Pass with a minimum CGPA of 2.0

Diploma

In the relevant field which are accredited by MQA

Other Equivalent Qualification

Which are recognized by the Malaysian Government

*Pass Portfolio Assessment.

Entry Requirements for Foundation Year

SPM / O-Level

Minimum 5 credits

UEC

Minimum 3 credits

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

**Equivalency of qualification in accordance to Malaysian Qualification Agency Standards

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level Credit – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2

  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
Cambridge Certificate in Advanced English (CAE)
180
IELTS
Band 5.0
Cambridge Certificate of Proficiency in English (CPE)
180
TOEFL IBT
40
TOEFL PBT
500
Pearson Test of English
42
MUET
Band 3

  • International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

课程大纲

Year 1
  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1
Year 2
  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 - Production and Realisation
  • Industry Brief 1 - Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 - Production and Realisation
  • Industry Brief 2 - Research and Design Presentation
  • Sculpting with Fabric
  • Religions in Malaysia (MPU –U3)
  • Co-operative Placement 2
Year 3
  • Fashion Retailing
  • Creative Fashion Presentations
  • Industrial Design and Manufacture
  • Final Major Project - Research, Idea Development and Rationale
  • Men’s Wear - Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production - Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project - Portfolio and Dissertation
  • The Digital Fashion Image
  • Final Major Project - Realisation and Manufacture
  • Co-operative Placement 3
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

就业机会

目前在时装界的就业机会是多方面的, 同时也不断的增长。在诱人的金钱回馈下,这是一个巨大、令人兴奋和富有魅力的行业。 

毕业生可以从事以下职务: 

 

  • 模板裁剪师
  • 时装买家
  • 模板评级员
  • 专业裁剪师
  • 时装设计师
  • 时尚企业家
  • 服装经销商
  • 定制/生产裁缝
  • 服装生产经理

学费

本国学生

总费用约:

RM 76,390

下载学费表

国际学生

总费用约:

RM 88,850

下载学费表

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