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活动策划与旅游管理(荣誉)文学士(HTMi双学位课程)

入学时间
一月、五月和九月
课程时长
3年(每学期14周;每个小学期7周)
就读校区
古晋校区
授课模式
全时制
批准代码
R3/812/6/0049; 06/2026
认证代码
A 7867


概述

活动策划与旅游管理荣誉文学士是一门3年的学士课程,以培育学生成为具备现代化管理所需的营运、监督和管理知识和技能的人才。课程所涵盖领域广泛,如会展、活动策划与旅游管理等。

旅游业被全球视为一个重要且可行的产业。在马来西亚,旅游业亦是国家经济快速增长的原因之一,同时也制造了大量的商机和就业机会。

在旅游业领域里,商务会议、会展和活动策划正迅速蓬勃发展。鉴于这一有利的机会,砂拉越州政府设立了砂拉越会议局(SCB),而在其第一年的营运中,砂拉越会议局已接获24 项州政府会议预约,这意味着估计将带动1万6000间的套房需求,及1630万零吉的经济收益。

UCSI大学砂拉越分校意识到这个充满活力行业的潜力,及其对合格人力资本的需求,继而推出了活动策划与旅游管理荣誉文学士课程,以帮助学生晋身旅游业。

该课程毕业生将获得UCSI大学和瑞士HTMi(世界领先酒店管理学院之一)所颁发的两纸学位证书。

关于本课程

评估 

课程评估结合了考试、研究项目报告及课业,另外在最后学年学生需独立完成的论文报告。学生们将在课程结束时,具备该领域的最新及相关的职业技能和竞争力,而其专业能力也反映了会计、金融和商业领域的复杂性和挑战性。

入学要求

Academic Requirements

​Foundation Year

Pass with a minimum CGPA of 2.0

STPM

Pass STPM with Minimum 2 principals (C)

​A-Level

Minimum 2 principals (D)

​UEC

Pass UEC with Minimum 5 credits (B6)

​National Matriculation

Minimum CGPA of 2.0

​International Baccalaureate (IB)

A minimum score of 26 credits from 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

SAM

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Government

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Academic Requirements

SPM

Pass SPM with minimum 5 credits

STAM

Minimum 2 passes (Jayyid)

CPU

Average below 60% in 6 subjects (inclusive of Chemistry, Biology and Mathematics/Physics)

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'D'

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2

  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
IELTS
Band 5.0
Cambridge English Qualifications and Tests
154
TOEFL IBT
42
Pearson Test of English
47
MUET
Band 3

  • International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

课程大纲

Year 1
  • Introduction to Accounting
  • Fundamentals of Hospitality and Tourism Industry
  • Introduction to Management and Organisation Theory
  • Business Communication
  • Business Statistics
  • Customer Service
  • Cross Cultural Studies
  • Introduction to the Events Industry
  • Hospitality and Tourism Human Resource Management
  • Hospitality and Tourism Law
  • Hospitality and Tourism Economics

    Elective (Choose One)

  • Introduction to Foreign Languages in Hospitality Industry (Japanese, German, Mandarin, Korean, or French)
Year 2
  • Planning and Management of Events
  • Tour and Travel Operations
  • Special Interest Tourism
  • Visitor Attraction Management
  • Entrepreneurship
  • Event Operations Management
  • Business Event Management
  • Destination Marketing
  • Co-operative Placement 1

    Elective (Choose One)

  • Hospitality and Tourism Management Accounting 
  • Hospitality Revenue Management
Year 3
  • Business Research Method
  • Tourism Planning, Development and Management
  • Tourism and Business of Hotels
  • Independent Project A
  • Leadership and Business Performance
  • Business Event Operations
  • Event Marketing
  • Hospitality and Tourism Strategic Management
  • Event Risk Management
  • Independent Project B
  • Malaysian Ethnic Food
  • Co-operative Placement 2

    Elective (Choose One)

  • Casino, Club and Resort Management 
  • Convention Sales, Services and Operations
General Courses (MPU) are compulsory for all students.
For Malaysian students:
  1. U1 - Falsafah dan Isu Semasa
  2. U1 - Penghayatan Etika dan Peradaban
For foreign students:
  1. U1 - Falsafah dan Isu Semasa
  2. U1 - Communication in Bahasa Melayu 3
All students:
  1. U2 - University Life
  2. U4 - Extra-curricular Learning Experience I
  3. U4 - Extra-curricular Learning Experience II
  4. U4 - Extra-curricular Learning Experience III

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

就业机会

本专业毕业生的就业机会广泛且多样化:

  • 旅行社经理
  • 旅游业经营者
  • 邮轮经理
  • 主题公园经理
  • 旅游项目经理
  • 休闲管理
  • 活动策划经理
  • 会展中心经理
  • 娱乐业专才
  • 宴会经理

学费

本国学生

总费用约:

RM 50,726

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国际学生

总费用约:

RM 63,576

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