虚拟导览
概述
活动策划与旅游管理荣誉文学士是一门3年的学士课程，以培育学生成为具备现代化管理所需的营运、监督和管理知识和技能的人才。课程所涵盖领域广泛，如会展、活动策划与旅游管理等。
旅游业被全球视为一个重要且可行的产业。在马来西亚，旅游业亦是国家经济快速增长的原因之一，同时也制造了大量的商机和就业机会。
在旅游业领域里，商务会议、会展和活动策划正迅速蓬勃发展。鉴于这一有利的机会，砂拉越州政府设立了砂拉越会议局（SCB），而在其第一年的营运中，砂拉越会议局已接获24 项州政府会议预约，这意味着估计将带动1万6000间的套房需求，及1630万零吉的经济收益。
UCSI大学砂拉越分校意识到这个充满活力行业的潜力，及其对合格人力资本的需求，继而推出了活动策划与旅游管理荣誉文学士课程，以帮助学生晋身旅游业。
该课程毕业生将获得UCSI大学和瑞士HTMi(世界领先酒店管理学院之一)所颁发的两纸学位证书。
评估
课程评估结合了考试、研究项目报告及课业，另外在最后学年学生需独立完成的论文报告。学生们将在课程结束时，具备该领域的最新及相关的职业技能和竞争力，而其专业能力也反映了会计、金融和商业领域的复杂性和挑战性。
Academic Requirements
Foundation Year
Pass with a minimum CGPA of 2.0
STPM
Pass STPM with Minimum 2 principals (C)
A-Level
Minimum 2 principals (D)
UEC
Pass UEC with Minimum 5 credits (B6)
National Matriculation
Minimum CGPA of 2.0
International Baccalaureate (IB)
A minimum score of 26 credits from 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
SAM
Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Government
Minimum overall average of 60%
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Academic Requirements
SPM
Pass SPM with minimum 5 credits
STAM
Minimum 2 passes (Jayyid)
CPU
Average below 60% in 6 subjects (inclusive of Chemistry, Biology and Mathematics/Physics)
O-Level
Minimum 5 credits (C)
UEC
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Note / Legend:
Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.
SPM Credit – 'A+' to 'C'O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'D'
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2- In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
IELTS
Band 5.0Cambridge English Qualifications and Tests
154TOEFL IBT
42Pearson Test of English
47MUET
Band 3- International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.
- Introduction to Accounting
- Fundamentals of Hospitality and Tourism Industry
- Cross Cultural Studies
- Introduction to Management and Organisation Theory
- Hospitality and Tourism Human Resource Management
- Business Statistics
- Introduction to the Events Industry
- Event Design and Production
- Destination Marketing
- Special Interest Tourism
Elective 1 (Choose One)
- Japanese Language, German Language, Mandarin Language, Korean Language, French Language
Elective 2 (Choose One)
- Business Communication, Event Public Relation
- Graphic Design and Photography
- Managing Event Venues
- Tour and Travel Operations
- Visitor Attraction Management
- Entrepreneurship
- Event Operations Management
- Business Research Method
- Business Events
- Hospitality and Tourism Strategic Management
- Independent Project A
- Event Bidding
- Technology for Events
Elective 3 (Choose One)
- Casino, Club and Resort Management, Convention Sales, Services and Operations
Elective 4 (Choose One)
- Financial Management for Hospitality and Tourism, Hospitality Revenue Management
- Tourism and Business of Hotels
- Tourism Planning, Development and Management
- Leadership and Business Performance
- Independent Project B
- Event Risk Management
- Community Service in Tourism
- Co-operative Placement
- Appreciation of Ethics and Civilisations
(Penghayatan Etika and Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
- U2 - University Life
- U4 - Extra-curricular Learning Experience I
- U4 - Extra-curricular Learning Experience II
- U4 - Extra-curricular Learning Experience III
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
本专业毕业生的就业机会广泛且多样化：
- 旅行社经理
- 旅游业经营者
- 邮轮经理
- 主题公园经理
- 旅游项目经理
- 休闲管理
- 活动策划经理
- 会展中心经理
- 娱乐业专才
- 宴会经理
本国学生
总费用约：
RM 55,390
国际学生
总费用约：
RM 74,970
注：此为预估费用，因各国签证处理费和行政费而异。请向各国升学顾问咨询有关费用明细。
