虚拟导览
概述
活动策划与旅游管理荣誉文学士是一门3年的学士课程，以培育学生成为具备现代化管理所需的营运、监督和管理知识和技能的人才。课程所涵盖领域广泛，如会展、活动策划与旅游管理等。
旅游业被全球视为一个重要且可行的产业。在马来西亚，旅游业亦是国家经济快速增长的原因之一，同时也制造了大量的商机和就业机会。
在旅游业领域里，商务会议、会展和活动策划正迅速蓬勃发展。鉴于这一有利的机会，砂拉越州政府设立了砂拉越会议局（SCB），而在其第一年的营运中，砂拉越会议局已接获24 项州政府会议预约，这意味着估计将带动1万6000间的套房需求，及1630万零吉的经济收益。
UCSI大学砂拉越分校意识到这个充满活力行业的潜力，及其对合格人力资本的需求，继而推出了活动策划与旅游管理荣誉文学士课程，以帮助学生晋身旅游业。
该课程毕业生将获得UCSI大学和瑞士HTMi(世界领先酒店管理学院之一)所颁发的两纸学位证书。
评估
课程评估结合了考试、研究项目报告及课业，另外在最后学年学生需独立完成的论文报告。学生们将在课程结束时，具备该领域的最新及相关的职业技能和竞争力，而其专业能力也反映了会计、金融和商业领域的复杂性和挑战性。
Academic Requirements
Foundation Year
Pass with a minimum CGPA of 2.0
STPM
Pass STPM with Minimum 2 principals (C)
A-Level
Minimum 2 principals (D)
UEC
Pass UEC with Minimum 5 credits (B6)
National Matriculation
Minimum CGPA of 2.0
International Baccalaureate (IB)
A minimum score of 26 credits from 6 subjects
Canadian Pre-U/Canadian International Matriculation (CIMP)
Minimum average of 60%
SAM/AUSMAT/SACE/TEE
Minimum average of 60%
Other Year 12 equivalent qualifications
Minimum overall average of 60%
Singapore Pre-U2
Pass with Minimum CGPA of 2.0
Diploma
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Academic Requirements
SPM
Pass SPM with minimum 5 credits
STAM
Minimum 2 passes (Jayyid)
CPU
Average below 60% in 6 subjects (inclusive of Chemistry, Biology and Mathematics/Physics)
O-Level
Minimum 5 credits (C)
UEC
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2- In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
IELTS Academic
Band 5.0Cambridge English Qualifications and Tests
154TOEFL IBT
42Pearson Test of English
47MUET
Band 3Certified Intensive English Programme (CIEP) by ELS
107- International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.
- Introduction to Accounting
- Fundamentals of Hospitality and Tourism Industry
- Cross Cultural Studies
- Introduction to Management and Organisation Theory
- Hospitality and Tourism Human Resource Management
- Business Statistics
- Introduction to the Events Industry
- Event Design and Production
- Destination Marketing
- Special Interest Tourism
Elective 1 (Choose One)
- Japanese Language, German Language, Mandarin Language, Korean Language, French Language
Elective 2 (Choose One)
- Business Communication, Event Public Relation
- Graphic Design and Photography
- Managing Event Venues
- Tour and Travel Operations
- Visitor Attraction Management
- Entrepreneurship
- Event Operations Management
- Business Research Method
- Business Events
- Hospitality and Tourism Strategic Management
- Independent Project A
- Event Bidding
- Technology for Events
Elective 3 (Choose One)
- Casino, Club and Resort Management, Convention Sales, Services and Operations
Elective 4 (Choose One)
- Financial Management for Hospitality and Tourism, Hospitality Revenue Management
- Tourism and Business of Hotels
- Tourism Planning, Development and Management
- Leadership and Business Performance
- Independent Project B
- Event Risk Management
- Community Service in Tourism
- Co-operative Placement
- Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa) - Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban)
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
All students:
- U2 – Integrity and Anti-Corruption (Integriti dan Antirasuah)
- U4 – Extra-curricular Learning Experience 1
- U4 – Extra-curricular Learning Experience 2
- HEP courses – Effective Speaking, Effective Writing
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
本专业毕业生的就业机会广泛且多样化：
- 旅行社经理
- 旅游业经营者
- 邮轮经理
- 主题公园经理
- 旅游项目经理
- 休闲管理
- 活动策划经理
- 会展中心经理
- 娱乐业专才
- 宴会经理
本国学生
总费用约：
RM 55,390
国际学生
总费用约：
RM 86,341
注：
- 此为预估费用，因各国签证处理费和行政费而异。请向各国升学顾问咨询有关费用明细。
- 根据马来西亚政府税务条例，自2025年7月1日起，非马来西亚公民须缴纳6%的服务税。
