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品牌与广告(荣誉)文学士

入学时间
一月、五月和九月
课程时长
3 年
就读校区
吉隆坡校区
授课模式
全日制
批准代码
R/342/6/0088; 10/2023
认证代码
MQA/FA3171


概述

本课程除了为学生提供品牌与广告宣传的基础理论知识外,也为学生提供有效管理的实际作业技能。 

关于本课程

评估
其学习绩效的评估包括了考试、报告、 作业 以及一份年终的论文报告。 


上课的时数愈与学习模式
完成此学士课程最少要花费的时间是9个学期。 其上课的时间依据学生每个学期所拿的科目数量多寡有所改变,或视学生的每学期的成绩结果而定。

入学要求

Academic Requirements

​UCSI Foundation year

Pass, with a minimum CGPA of 2.0.

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

​A-Level

Minimum 2 principals (D) in TWO subjects

​UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

​National Matriculation

Minimum CGPA of 2.0

​International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)

Note:

The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2
IELTS
Band 5.5
TOEFL iBT
46

  • Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.
For International Students
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160
Cambridge English Qualifications and Testsbr/>(ii. Linguiskill Online)
160
Cambridge English Qualifications and Testsbr/>(iii. Occupational English Test (OET)(Conventional/Online)
200
TOEFL IBT
46
Pearson Test of English
51
IELTS
5.5
MUET
Band 4
TOEFL Essentials (Online)
8

  • International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).

  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

课程大纲

Year 1
  • Fundamentals of Marketing
  • Business Information System
  • Introduction to Branding
  • Organisational Behaviour
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • Co-operative Placement 1
  • Introduction to Digital Marketing
  • Visual Communication
Year 2
  • Sales Management
  • Co-Operative Placement 2
  • Writing for Mass Communication
  • Management Ethics
  • Marketing Processes
  • Business Research Methods
  • Consumer Behaviour
  • Business Accounting
  • Cross Cultural Management
  • Internet and SEO Marketing
  • Social Media Marketing

Elective 1 (Choose one)

  • Basic Photograph
  • Introduction To Public Relations

Elective 2 (Choose one)

  • Entrepreneurship
  • Managing People
Year 3
  • Strategic Advertising Management
  • Integrated Marketing Communications
  • Strategic Brand Management
  • Service Marketing
  • Retail Brand Management
  • Advertising Media Planning
  • Co-Operative Placement 3

Elective 3 (Choose one)

  • Strategic Marketing
  • Current Issues in Marketing
  • Leadership
  • International Trade
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
  1. Appreciation of Ethics and Civilisations
    (Penghayatan Etika and Peradaban)
  2. Philosophy and Contemporary Issues
    (Falsafah dan Isu Semasa)
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

就业机会

毕业生可就职的领域:

  • 品牌执行
  • 品牌管理
  • 产品管理
  • 帐户管理
  • 渠道管理
  • 渠道发展
  • 广告执行
  • 广告管理
  • 活动策划人
  • 活动管理人
  • 活动发展执行
  • 媒体执行
  • 媒体策划人
  • 学术人员
  • 企业家

学费

本国学生

总费用约:

RM 69,600

下载学费表

国际学生

总费用约:

RM 80,050

下载学费表

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