Study: Factors Determining Consumer Behaviour towards Purchases of Safer Cars in Malaysia.

Khairil Anwar is a firm advocate of road safety. He is currently the Secretary General of ASEAN NCAP – a new car assessment program for Southeast Asia – at the Malaysian Institute of Road Safety Research (MIROS). Prior to this, he headed MIROS’ Crash Safety Engineering unit and worked in Japan.

I chose a different university (i.e. UCSI University) for my postgraduate studies because it provides a conducive learning and research environment and there are lecturers with varied qualifications in the Faculty of Applied Sciences. 

In undertaking thisprogramme, I hope to gain advanced skills in business scientific research methods and the critical thinking process, which is pertinent for an effective evaluation of existing models and theories. I hope to discover the philosophical foundations of the thoughts behind the current practices adopted in business and public administration. 

A DBA in UCSI University will aid my ability to contribute meaningfully towards solving business world problems.

I chose to pursue my master’s degree in the same university i.e. UCSI University due to its unique and flexible course structure. The MBA course here is an integration of Blue Ocean Strategy modules – the major differentiator from other MBA course provider. The lectures are organised after working hours and the selection of customised modules boldly underscore the flexibility of the course structure. In addition to this, UCSI University provides quality lecturers and excellent facilities that maximise my study experience.