即刻申请 虚拟导览

市场营销(荣誉)商学士

入学时间
一月、五月和九月
课程时长
3年(每个学期17个星期,每个短学期9个星期)
就读校区
古晋校区
授课模式
全时制
批准代码
R/340/6/0715; 12/2026
认证代码
MQA/FA13752


概述

市场营销学着重于迎合和满足客户的需求,这将有助于直接提高公司的盈利能力。学生将学习市场营销学的基础理论,并深入探讨市场营销流程、消费者行为、品牌管理和商务沟通学。完成课程后,毕业生将具备在令人振奋且充满活力的商业领域中,建立成功事业所需的知识和技能。

入学要求

Academic Requirements

​UCSI Foundation Year

CGPA 2.0

STPM

2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

​A-Level

Minimum 2 principals (D)

​UEC

5 credits (B6) and pass (C8) in Mathematics and English

​International Baccalaureate (IB)

Min score of 26/42 from 6 subjects

​National Matriculation

CGPA 2.0

AUSMAT/ HSC/SACE/TEE/WACE

Minimum average of 60% in 5 subjects

High School Certificate

Min average of 60%

High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada

Min average of 60% in 6 subjects

Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)

Min average of 60% in 6 subjects

Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field

Min CGPA 2.0

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

English Language Requirements

For Local Students
MUET
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2
IELTS
Band 5.5
TOEFL iBT
46

  • If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
For International Students
IELTS
Band 5.5
Cambridge English Qualifications and Tests
160
TOEFL IBT
46
Pearson Test of English
51

  • International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
  • Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.

课程大纲

Year 1
  • Business Law
  • Statistics and its Applications
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Microeconomics
  • Organisational Behaviour
  • Introductory Accounting
  • Introduction to Marketing Communication
  • Business Communication
  • Macroeconomics
  • Financial Management
Year 2
  • Business Mathematics
  • Sales Management
  • Human Resource Management
  • Internet in Practice
  • Direct Marketing
  • Marketing Processes
  • Management Science
  • Consumer Behaviour
  • Business Research Methods
  • Digital Marketing
  • Business Information Systems
  • Entrepreneurship
  • Retail Management
  • Co-Operative Placement 1
Year 3
  • Marketing Research Project A
  • Marketing Promotion
  • Strategic Marketing
  • Marketing Research Project B
  • Strategic Management
  • Services Marketing
  • Current Issues in Marketing
  • Co-Operative Placement 2

Electives

  • International Business
  • Strategic Information Systems Management
  • Strategic Brand Management
  • Business Intelligence using Big Data
  • Logistics and Supply Chain Management
  • Business Ethics in Ethical Decision Making
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
  1. Appreciation of Ethics and Civilization
  2. Philosophy and Current Issues
For foreign students:
  1. Philosophy and Current Issues
  2. Communication in Bahasa Melayu 3

就业机会

  • 公共关系顾问
  • 市场营销经理
  • 企业品牌顾问
  • 销售经理
  • 零售经理
  • 广告与宣传经理

学费

本国学生

总费用约:

RM 54,440

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国际学生

总费用约:

RM 63,510

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